Launch Vilebrequin’s new collection across the GCC while creating a campaign that felt regionally relevant and culturally connected to the local audience without losing the brand’s premium identity.
Developed a complete creative campaign from scratch, including catalogue production, campaign visuals, video content, and direct marketing assets.
Produced the campaign on Nurai Island using regionally relevant casting and styling to create a stronger emotional connection with GCC audiences.
Created content designed for multi-channel use across print, retail, social media, newsletters, and direct marketing campaigns.
Campaign assets were successfully distributed across all GCC retail stores and digital channels
Generated increased customer sign-ups and sales following the launch campaign
Strengthened regional audience engagement through culturally aligned creative direction
Delivered a cohesive multi-platform launch experience for the new collection
A big thank you to the Capital D team for being a part of our historic journey.
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