Build awareness and communicate the premium positioning of Chopard Eyewear in the Middle East despite the absence of official regional brand channels.
Developed a series of influencer-led campaigns featuring carefully selected regional personalities whose personal style aligned with specific eyewear collections.
Used audience insights, social listening, and strategic casting to connect each collection with the most relevant communities.
Produced visually driven content designed to resonate authentically with luxury-focused audiences and encourage both engagement and purchase intent.
Each campaign generated more than 5 million views through organic sharing and paid amplification
Significantly increased regional awareness for Chopard Eyewear
Created measurable impact at point of sale through increased sales of featured collections
Strengthened distributor visibility and luxury positioning across the region
A big thank you to the Capital D team for being a part of our historic journey.
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