Launch the Ice Cube collection to luxury consumers in the Middle East while creating large-scale awareness through authentic influencer-driven storytelling across multiple platforms.
Produced a high-end content-led campaign featuring premium video production and custom micro-campaigns tailored for each influencer collaboration.
Focused on authentic creator partnerships to encourage organic sharing and genuine engagement across influencer communities.
Developed content designed for both social amplification and editorial visibility, helping the campaign gain traction with publications including Harper's Bazaar and D-Journal.
Generated millions of impressions and reach through influencer channels
Created strong regional awareness for the Ice Cube collection
Achieved extensive social sharing and authentic audience engagement
The Chopard Ice Cube collection sold out at retail following the campaign launch
A big thank you to the Capital D team for being a part of our historic journey.
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