Position TH8 as a fresh, creative, and internationally inspired boutique hotel within Dubai’s competitive hospitality market while attracting a younger niche audience ahead of a time-sensitive launch.
Developed and executed a stills and video campaign designed to showcase the hotel’s unique identity and guest experience.
Produced launch content across rooms, F&B, lifestyle, and campaign imagery over a 14-day production schedule.
Created a dedicated brand video for the launch campaign to strengthen the hotel’s positioning and visual storytelling.
Delivered a complete and cohesive launch content package ahead of opening
Successfully positioned TH8 as a unique lifestyle hospitality destination on Palm Jumeirah
Launch booking targets were achieved ahead of schedule
Established a strong creative identity despite the absence of pre-existing brand materials
A big thank you to the Capital D team for being a part of our historic journey.
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