Launch a new luxury fashion e-commerce platform within an extremely short timeframe while building immediate brand awareness, establishing a distinctive identity, and driving early audience engagement and sales in a highly competitive fashion market.
Developed a high-impact launch strategy and comprehensive digital brand guidelines for lebs.com.
Created a fast-moving multi-channel content ecosystem across owned, paid, and earned media.
Implemented social, content, and influencer campaigns leveraging major platforms including Snapchat, Instagram, and YouTube.
Positioned the brand around individuality, disruption, and modern fashion culture to stand apart from competitors.
28,346,208 impressions
23,565,000 engagements
Successfully positioned Lebs.com as a recognizable fashion platform within 3 months
Built strong market visibility and competitive attention shortly after launch
A big thank you to the Capital D team for being a part of our historic journey.
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