Evaluate whether the existing identities of the Green Building Council of Australia and Green Star were still fit for purpose while strengthening their positioning as leaders in sustainable transformation and the built environment.
Conducted extensive research workshops with executive leadership and industry stakeholders to identify brand perception challenges and strategic opportunities.
Developed a complete redesign and flexible identity system for both GBCA and Green Star based on research insights and long-term organizational understanding.
Created comprehensive graphic standards guidelines and practical brand applications to empower internal marketing teams with a scalable and cohesive identity framework.
Successfully repositioned both brands as leading authorities in sustainability and the built environment
Delivered cohesive and professional identity systems with long-term flexibility
Increased industry recognition and visibility for both GBCA and Green Star
Provided internal teams with comprehensive brand tools and guidelines for future growth
A big thank you to the Capital D team for being a part of our historic journey.
Other Projects
