Our Portfolio

Etoile “La Boutique”

Year:
2024
Timeline:
Multi-Month Brand Growth Campaign
Services:
Creative Direction
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Challenges

Increase brand awareness across the GCC while preparing the brand’s e-commerce expansion and communicating the unique positioning and curated designer identity of the brand to a wider digital audience.

Solutions

Developed a content-led social media strategy supported by strategic media planning to strengthen audience engagement and online visibility.

Managed the full production of photoshoots and video campaigns to create premium, standout content across digital platforms.

Built influencer partnerships with leading fashion creators to expand reach and amplify campaigns, activations, and store traffic.

Created editorially driven campaigns, contests, and newsletters to reinforce the brand identity and support the launch of the e-commerce platform.

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Results.

Instagram
9,113,105 impressions
5,974 engagements
3,588 profile actions
5,775 new followers

Facebook
12,063,318 impressions
112,428 engagements
4,432 post link clicks
78,421 total fans

Influencer collaborations generated millions of additional impressions and helped increase awareness, online engagement, and in-store traffic across the GCC market.

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Salem Bin Dismal
Chairman Dubai Basketball
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