With only two weeks before tip-off, the challenge was to position Dubai Basketball’s first-ever home game as a landmark event, fill the stadium to full capacity, and create an unforgettable fan experience from launch to halftime entertainment.
Developed the creative direction and positioning for the inaugural game day experience.
Curated the full entertainment lineup including Kris Fade as MC, DJ Kaboo on the decks, and Quick Style as the halftime performance to deliver an energetic and memorable atmosphere.
7,000 tickets sold
Fully sold-out stadium
Successfully launched Dubai Basketball’s first home game with a high-energy atmosphere and strong audience engagement
Delivered a landmark sporting and entertainment experience within a 10-day lead time
A big thank you to the Capital D team for being a part of our historic journey.
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