Launching a luxury fashion e-commerce platform

To position and create a digital brand guidelines for a fledgling brand and to make it move fast – brand awareness and ultimately sales were immediate points of action.

  • We were brought on just 2 short weeks pre-launch so a high-impact launch strategy was formed to address all possible opportunities for the brand to succeed fast. A clear brand communication guidelines and strategies for social, content and influencer campaigns was put in place.

  • lebs.com is the phonetic translation of “your clothes” in Arabic. After crunching data and coupling this with our fashion instincts we developed a strategy for lebs.com that distinguished it from its’ peers and competitors. As a platform that was all about style – individualism, challenging the norms and disrupting the fashion landscape, our fast-moving content strategy utilized an eco-system of channels that were owned, paid, earned and also utilizing some of the most influential on Snapchat, Instagram and YouTube.

  • Within 3 months, Lebs.com was on the map, and competitors’ were keeping an eye on it.

    Within 3 months we witnessed the following:

    28,346.208 Impressions

    23,565.000 Engagements

  • Creative Content Strategy

    Digital Strategy

    Brand Strategy

    Content Production

    Ad Campaign Production

    Influencer Management

    Paid Media Management

    Snap Lens Devlopment

    Website Managament

    Digital Communications